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Your Guide to the Gen Con 2025 Official Store
Get ready for the ultimate Gen Con shopping experience! The official Gen Con Store is stocked with exclusive gear, limited-edition collectibles, and a new featured collection by artist Hydro74. Score special gifts with qualifying purchases and preview the full lineup before the show kicks off. Don’t forget—you can also shop select items at the Mini Mart at Booth #3019!

Rollacrit Returns to Gen Con 2025 — Your Guide to Booth #3019
We’re gearing up for another unforgettable Gen Con! Visit Rollacrit at Booth #3019 for the latest Heroes of Barcadia products, show specials, and the return of the Gen Con Mini Mart.

Gen Con 2025 Preshow Collection
Get ready for Gen Con 2025 with the Preshow Collection! Featuring apparel, accessories, and exclusive designs by Hydro74, this collection brings your favorite con energy to everyday style. Shop early and show off your fandom before the convention even begins.